Multi-channel Marketing (MCM)
The smart way to market your products & services
Why Multi-channel Marketing (MCM)?
Over the last few years we’ve seen an exponential growth of brands starting to use paid media to reach audiences, whether on Facebook, Instagram, Google, Audience Networks or even YouTube.
In the past choosing one single channel yielded the results we were looking for. Brands could bring sustainable ROAS (Return on Ad Spend) and they could easily scale to 6 or 7 figures a month.
Today, more engagements and more complex are required.
Facebook Ads – Predictive Marketing
Find ideal audiences in the largest Social Network on the planet. Facebook’s Artificial Intelligence (AI) and the use of the tracking system called Facebook Pixel allow advertisers to engage with your ideal client.
Google Ads – Intentional Marketing
Show up first before your competitors. Google, as we know, is the largest search engine on the planet followed closely by YouTube. The power of having your brand appear in the first spots when users search for specific terms related to your business cannot be matched.
Search Engine Optimization – Be Found
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
Email Marketing – Follow Up & Engage
Up to date close to 34% of the people on this planet use email and it’s not going anywhere. Today, email is still the preferred channel to broadcast updates and reach your fans, clients and community fast, in a reliable way and trackable.