How We Took 1 Dead Gymnastics Funnel, Made A Few Simple Tweaks, And Turned It Into $30k In Its First 60 days.

 

Case Studies

Pre-Facebook Ad Campaign… 

Placements

where have budgets fed to.

Optimizations

Facebook goes through phases where it will give preferential treatment/results to certain campaign objectives – we look to see if the brand was leveraging some of these optimisation pockets to their advantage 

CTR & CPC

this helps us to assess the fit between creative and targeting

Once the audit is complete, the final step before going live with any campaign rollouts is to do a full “secret shop” of the user experience to ensure the funnel itself and the lead’s journey is ready for conversions. 
 
In our initial findings for this client, we discovered that they used a lot of boring photos in ads (which typically don’t lend well to direct response copywriting).  
 
We also found that the flow from ad to booking was very confusing. You could not book online and would have to call to request information. We had to do some significant changes…

This App helped us optimize our marketplace

Our team recently had the privilege to on-board a pretty unique niche gym. This Dallas-based company offers personalised, performance cheer and gymnastics activities for kids under the age of 15.

 
While the service offering was exciting to say the least, new registrations just weren’t where they needed them to be and were actually declining month after month.
 
When we first started working with them, they were getting almost no new inquiries throughout the week.
 
We’re less than two months in and we’ve managed to turn that ship around! Our amazing team took them from non-existent FB ad results to over 68 trials and an extra yearly revenue of close to $30K from $1400 ad spend! 
 
I don’t know about you, but I think that’s a pretty good ROI for any business!!
 
Case Studies
Case Studies

Successful Marketing Sales

I’m about to walk you through exactly how it was done. I’ll show you where we ran ads, how different traffic sources performed, and what had the biggest impact on the success of the campaign.
Case Studies

The Campaign

 

Now that the funnel and campaigns had been properly assesed and that the brand was ready for traffic, it was time to go live with the campaigns. 

 
We were tasked with increasing bookings and driving down the per booking/lead cost to under $30 each. 

We also recognised the huge importance in building a warm retargeting audience that we could later tap into either through ads or email campaigns.

The Objective

We were tasked with increasing bookings and driving down the per booking/lead cost to under $30 each. We also recognised the huge importance in building a warm retargeting audience that we could later tap into either through ads or email campaigns.
Because the client was offering cheerleading classes for young children, we decided to use smiling children in the creative and exciting copy that would connect with the mothers.

We also split out interest and behavioural targeting down to individual interests to identify the pockets that would work best for the brand.

The Hook

Because the client was offering cheerleading classes for young children, we decided to use smiling children in the creative and exciting copy that would connect with the mothers. We also split out interest and behavioural targeting down to individual interests to identify the pockets that would work best for the brand.
We started off using a PPE (page post engagement) campaign and video campaign to a cold audience to build up a large and healthy custom audience that could be used for retargeting. From there we split up the retargeting groups (Days 1-5, Days 6-10, etc.) and encouraged them to fill out a form and book a trial. 

We used placements like facebook feed on mobile and desktop but the clear winner for conversions was Instagram.
We also split out interest and behavioural targeting down to individual interests to identify the pockets that would work best for the brand.

The Funnel

We started off using a PPE (page post engagement) campaign and video campaign to a cold audience to build up a large and healthy custom audience that could be used for retargeting. From there we split up the retargeting groups (Days 1-5, Days 6-10, etc.) and encouraged them to fill out a form and book a trial. We used placements like facebook feed on mobile and desktop but the clear winner for conversions was Instagram. We also split out interest and behavioural targeting down to individual interests to identify the pockets that would work best for the brand.
Case Studies

The Results

The single biggest change was “tidying” up the ad accounts, optimisation and improving the user experience to stabilise bookings and drop the cost per conversion. The secret sauce was adding an element of fun, which allowed for mass scale.
 

68 trials booked from a $1,400 ad spend in the first 60 days – resulting in well over $32,040 in revenue at an average cost per sale of $23!

 

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Basic Tracking

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Pro Tracking

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